Senior Content Marketing Manager

Who we are and what we do

Whatagraph is the go to B2B SaaS platform for brands and agencies to simplify their marketing data monitoring and reporting. We do that by ingesting all the marketing performance data on the web and providing a birds-eye view of marketing performance in a visual dashboard.

Our platform is a unique pain-killer with a clear vision - To Empower Everyone to Make Data-Driven Decisions. Fast.

Last year saw us experience some of the fastest growth in the Baltics startup ecosystem, securing $7.2 m in investments. This year our main focus is consolidating our internal processes and focusing on bringing our product to the next level, in order to maximize the strength of our position within the market.

What we're looking for

We seek an experienced B2B SaaS Content Marketing Manager to contribute to our content strategy and help us increase our overall content output and quality. We are still a small team, and we move fast, so you must be willing to roll up your sleeves and help us create various types of content. We get most of our leads and sales pipeline from organic search, so you need to have an advanced level of on-page SEO knowledge. We're seeking someone who is genuinely passionate about the marketing data industry and excited about becoming deeply acquainted with our product and our Ideal Customer Persona (ICP).

What you will do

• Contribute to our overall content and SEO strategy to support our marketing objectives and address the pain points of our target audience along the buyer’s journey.

• Act as a main editor for a 5 person marketing team and ensure that the content that we produce is engaging, high quality, grammatically, and factually correct.

• Research and write new long-form, SEO-optimized articles that get us on the first page of search engines. Update existing articles to improve their ranking.

• Research new keywords that are relevant for our product that we can successfully rank for.

• Closely collaborate with product marketing and develop a deep level of understanding of our product and our ideal customer persona to create content that resonates and converts to leads and opportunities.

• Collaborate with demand generation to create content for integrated campaigns and ensure good content distribution.

• Analyze the performance of various content assets using various analytics tools and suggest improvements.

• Help to increase our brand awareness through social media content creation and distribution.

• Manage and coach external and internal writers as we continue to scale our content production.

• Gross salary: 3500-6000 EUR/month depending on experience + uncapped quarterly performance-based bonus.

• A product that grows: We are big believers in creating what matters. Our platform keeps evolving to enable marketing professionals to understand their performance data and with regular exciting new feature additions you will be at the forefront of creating happiness in communicating new value to our growing customer-base, learning everyday.

• A role where you will grow: You’re in charge of your own growth here, and will have full freedom to focus where you prefer. Your manager will also support you via regular performance reviews, and help you set actionable growth goals.

• Share in the company's success: Opportunity to participate in our Employee Stock Ownership Program.

• Emotional and physical well-being: Paid wellness days to keep your well-being in check. Depending on the site, quality medical care when you need it with our private health insurance.

• An international environment: You’ll work within a global team spread all over Europe and Africa, be it Dublin, Nairobi, Vilnius, or Warsaw.

• A flexible work environment: You’ll enjoy flexible working hours, hybrid work policies, offices in Vilnius and Klaipeda, and a work from anywhere policy. When you choose to work onsite, coffee, snacks, and new office space (in case you’ll work from Vilnius) and a sea-spirit (in case you choose to work from Klaipėda) will await you. 

• A top tier tech stack: You’ll have full access to the software necessary to enable your success.

• 4+ years of experience in B2B SaaS content creation, preferably within the marketing data industry.

• Exceptional writing and editing skills, and a portfolio demonstrating your ability to create informative and engaging content. Native-level proficiency in English.

• Experience in creating most of the following types of content - articles, whitepapers, emails, social media posts, videos, webinars, podcasts, and presentations.

• Experience in managing other writers (internal and outsourced).

• Proficiency in using analytics tools to measure and analyze content performance.

• Excellent interpersonal skills and ability to collaborate effectively across teams.

• Advanced level knowledge of modern on-page SEO strategies and tactics.

• Ability and desire to work in a fast-paced B2B SaaS startup environment.

• Previous experience with creating technical content for marketer ICP would be an advantage.

• Knowledge of and hands-on experience with social media marketing would be an advantage.